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This model has a
special story.
When Jan (Janne) Carlzon took over as CEO in SAS, he wanted changes
on all fronts. On the corporate identity, he hired Landor associates
to come up
with a total programme for a new identity (NCI). Landor proposed
more than 80 drafts for the SAS management. The final versions of
the aircraft liveries
were applied to models and Froste Viking, a DC-9-41 was painted with
a different scheme on each side of the aircraft. Liveries had very
small differences
but within seconds of the presentation roll out of the shining DC-9
on the 4 of August 1982 at Fornebu airport, reactions came with
strong force and all final
proposals centered on the introduction of the "Royal
Scandinavian" as a new branding gimmick. What was supposed to
be a secret presentation for a
selected few ended up splashed over all news media and with very
negative reactions to the "Royal" link (as with many other
livery changes for airlines
who overlooked the strength in VOX POPULI. AA and BA being other
examples). Well, it still ended very well for SAS. I think the final
version, the
Euroclass or Eurowhite livery was rather fancy and set a standard
that many other Airlines followed. Affectionately, the flag
band was known as
"The Rug " in the inner circles but both passengers and
SAS employees wept when it gave way to the 2000+ livery.
This model is one that was presented to the top management of SAS
just before they settled on the final design elements that went on
Froste Viking.
Its provenience is documentable. The model is made of thin glass
fibre, scale is 1:50 and decals are made by some type of Letrafilm.
The mystery
is that it is Marketing Aids that has produced the model and that
must have happened as late as early/mid 1982.
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